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Branding Tips
Gatorade - Logo Design History

Contrary to popular belief, the University of Florida did not come up with the sports drink that is now known as Gatorade. The team doctor for the FSU football team, Dr. R.A. Johnson, began producing a sports drink that he called "Seminole Firewater" as early as 1962. Dr. Johnson blended sugar and lime flavoring with electrolytes (salts) to help keep the players hydrated and to prevent cramping. In 1964 at an annual Seminar of Collegiate sports physicians and athletic trainers held in Tallahasse, Fl., a representative from the University of Florida found out about the discovery that sodium and potassium keeps athletes better hydrated because it gives back to the body what is lost through sweat. They returned to Gainesville and, after being tested on the UF football players, the name "Gatorade" was given. The University of Florida requested a certified patent in 1967 for the drink that Dr. Johnson had freely shared with the public.

Even though the popular sports drink known as "Gatorade" will always be affiliated with the University of Florida, true credit belongs to Dr. R.A. Johnson and the Florida State University.

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