1. Plan Ahead and Execute
Plan ahead, for your marketing campaigns, trade shows, events and recognition programs. Decide at least one month in advance of your need and place your order for imprinted promotional items without procrastination. Select two items for every item you wish to purchase, just in case an item is not in stock in a sufficient quantity to fill your order. Pre-planning and early order placement will reward you with a successful, hassle free marketing campaign or special event, every time.
2. Promotional Item Selection and Business Marketing Strategies
Everyone likes to receive a gift, especially if it is of true value to the recipient.
Make certain you are distributing an imprinted promotional item that will be of definite use to the person (s) to whom the item is given to. The "What's new and trendy handout" isn't always appreciated universally.
Neither is an item that is not appropriate to the particular occasion. When in doubt of what to purchase and distribute to your customers and potential clients, revert to what is "Tried and True". Writing Instruments are the most well received promotional item in existence. Pens are available in a style to suit any occasion and budget. Writing pads or sticky note pads go wonderfully with almost any pen as well. It is nice to explore something new, but make certain you are giving an item of true value.
For business marketing, items used in the office, preferable at the desk are of the highest use. They will ensure your corporate logo design and contact information is in front of your prospects or current customers, every business day. If a prospect or current customer is writing with your logo pen, on your logo note pad, drinking coffee from your logo cup, making calculations on your logo calculator, gazing at your logo calendar who do you think they will call when they need your companies particular type of products or services? The answer is obvious, you of course!
A marketing strategy employed by our own company is to use a "Tiered Selection" of promotional items and gifts for obtaining new clients, increasing existing customer loyalty, which continually generates new and repeat business.
You should have on hand general distribution items to deploy by mailings, trade shows or sales calls to prospective clients.
Next, make certain you have 2nd, 3rd, 4th, selections increasing in value and therefore appreciation by those customers of your company. Target your "Top 25 Customers", then Top 50, then Top 100 and etc. Your customer loyalty and therefore corresponding revenues will dramatically increase over the fiscal year, year after year.
3. Employee Recognition and Safety Award Programs: Goal, Plan and Success
For employee recognition items such as padfolios, portfolios, umbrellas, business travel bags, a nicely engraved pen or company logo watches will let them know how much you really appreciate their service. First set a realistic sales or productivity "Goal" for them to accomplish. Then announce an office wide meeting, encouraging the employees to fully suggest and participate in the actual "Plan" to reach the announced goal. It is especially important to include all employees in the office. Every office employee needs to know they play a part in the total success of the company. Implement the plan, when the goal is reached, have a "Success" meeting complete with beverages and treats.
Call each employee forward, to receive their recognition gift, shake their hand and thank them each by name for their contribution. At the end of the Success meeting, announce a date for a new plan meeting along with a brief description of the next goal you would like them to work on. Expound your confidence in their ability to come with the complete plan for the next goal. You can bet you will have an office full of "Einstein's" at the end of the day. A happy employee is a productive employee. The resulting rise in productivity will greatly outweigh the cost of the program.
Safety award programs benefit highly from choosing items such as flashlights, thermoses, coolers, beverage jugs, mugs or club-sport bags imprinted with your company safety message. Goal, Plan and Success meetings as described for employee recognition will have the exact same effect as for safety programs. Tier your safety program goals, quarterly, bi-annually and yearly to keep the employees interest in the safety award program high. Keep in mind a truly successful safety award program is a progressive program using tiered awards, increasing in value as new safety milestones are accomplished.
This approach will keep forward momentum in your safety award program by offering a consistently "Larger Carrot" for continued performance. The dual benefit of a rise in productivity, due to less lost man hours and a lower overall insurance cost, will more than offset the cost of the program.
A truly successful company will live by the three wisdoms of, "Do right by those who do right", "Let everyone hold the trophy" & "Remember everyone at Christmas, for Christ remembered you."
www.Logo-Mojo.com
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