Should I Redesign my Logo?
by Cono Fusco
Businesses too often make the mistake of overlooking the importance of their logo.
A logo is often the first thing that new potential customers see upon being introduced
to a company and as such plays a large part in a first impression being formed. A
business logo is often ubiquitous, finding spots on company’s websites, business
cards, stationery and more.
This is the exact reason why maintaining a current, up-to-date logo is so important.
If your business already has a logo, it is important to regularly ask one question: "does
my current logo present the image that I need it to?" If your logo no longer makes you
answer an enthusiastic “yes!” to this question, it's time for a fresh new look.
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The need to update or revamp your logo design does not mean that your previous logo was poorly done or inadequate. It's just that a new, more modern look shows your customers, clients, and partners that you and your company are serious about keeping up with modern trends. In this case, you’re keeping up with trends in style and design. After all, you wouldn't wear the same clothes that you wore in the 1980s, would you? It's a different time with different style and sensibility.
For illustration of this concept, look no further than marketing giant Pepsi. While over the years, their logo has maintained common themes, consistent redesigns in logo have allowed them to maintain a fresh look and stay relevant. In 2008, Pepsi's logo underwent a massive design overhaul in order to appeal to a younger target demographic. Market research has shown that this was incredibly successful and responsible for a large growth in Pepsi's market share.
How Will I Know if my Logo Needs to be Revamped?
If you do not know whether or not your logo could use a redesign, here are some questions to ask yourself:
- Does my logo look professional? Is it eye-catching?
- How does it reflect on my brand positioning and personality of my business? Is my logo unique?
- Has the focus of my business changed since my previous logo was designed? Could a redesigned logo reflect the new direction of my business more effectively?
If you answered yes to any of these questions, then you might want to begin looking for logo designers. At LogoMojo.com, our professional graphic designers understand exactly how to update a logo while remaining faithful to your brand and the image that you need to portray. We offer revamp logo design packages for any size business.
Logo Design Pitfalls to Watch out for
One important consideration when creating a new logo or updating your current one is to make sure to avoid a look that is too trendy. It may sound like a bit of a contradiction in an article about updating a logo, but a logo that is designed using fads ends up looking dated extremely quickly. There is a difference between a logo that is intentionally designed to look old-fashioned and a poor design choice that just looks dated.
Also, if you have been using the same logo for a long time, then you should realize that your customers already have made an association between the look of your logo and your company, and hopefully, associating the look of that logo with an excellent product or service. Because of these positive associations, unless you are taking your business in an entirely new direction, it is almost always more beneficial to revamp the current look of your logo rather than starting from scratch. A new spin on your current logo will both keep the goodwill and brand awareness you've already built while conveying an exciting new look.
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