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A simple image that makes a connection to the brain without any help from words is incredibly powerful. It is a basic concept that was used by cavemen, and is still embraced today. Logos are super-efficient flashes of advertisement.
You want to make sure you use your logo effectively. The first golden logo rule is to treat it with respect. This means always make sure it's looking its best, and never put it anywhere it doesn’t belong. Consistency is the foundation of branding, therefore your logo must always look the same. Its appearance should not be varied from paper, to screen, or large to small. Different sizes should not distort the design. The integrity of the logo is lost with change.
Later on down the line, a well-established logo can be played with, if it's branded enough to be recognizable with the changes. A perfect example is the ever-changing Google logo. Clever little design changes reflect seasons, holidays, and other notable events, yet the Google logo remains undoubtedly recognizable.
All of your important business material should feature your logo. Business cards, signage, promo material, and letterhead should be a driving force in branding your logo. Any type of correspondence at all is not only an opportunity to use your logo, but should be considered a necessity. Any obvious point of contact should be labelled with your company's logo.
Your logo has just as much digital worth as it does in the real world. In fact, many business logos are far more branded online than anywhere else. This means that anywhere your business is online, it must have your logo attached. Whether it be Facebook or a paid advertisement, never exclude your logo. Do not forget the incredible power of the internet. The information super-highway is traveled by all, it only makes sense to throw up some logo road signs.
Your website should reflect your logo just about anywhere a visiting user can navigate to. This is an incredibly effective tool for creating recognition. Just as your website, any and all online correspondences should be digitally stamped with your logo. You want to saturate the minds of customers, and potential future customers, with your companies all-important symbol.
Any type of promotional merchandise should feature your logo. A calendar, a pen, a magnet, whatever it is, should not be a missed opportunity to brand. Wherever you would put your name is a likely place that your logo belongs. Ultimately you want your logo to speak your name without words. The only way to make that happen is to make sure it's seen with your name enough to eventually be recognized without it.
Any promotional product that is wearable, like a t-shirt or jacket, is a worthy opportunity to have someone else brand your logo for you. This is a great way to get free advertisement and branding, as well as show your customers and employees your appreciation. Any chance to brand, and at the same time offer a gift, is a win-win situation.
Any opportunity to slap your logo on the side of a vehicle is one that should be taken. Identify every possible aspect of your company with your logo. Any driver of a logo-labelled vehicle needs to be completely aware of their part in the branding. Everything done out on the road is a representation of the company. Logo-labelled vehicles simply get attention, and it's advertising viewed by a mass target of people. Truck and car decals and magnets are incredible branding and marketing tools.
If your employees wear uniforms of any kind, your company logo should be incorporated. Important visual opportunities like direct customer contact points should always include the logo. Even an inclusion on a name tag can be an effective way to brand your logo.
Absolutely every form of advertising must include your logo. Marketing material, business listings, special offers, anything that you are using as a lure to get customers should have the logo. A constant plan to associate is the only way to do your logo justice. Take every opportunity you can to creatively apply your company's symbol. Attach your logo to all tangible things that can potentially make their way into the hands of customers.
Now that you have your wonderful company symbol, use it effectively and often. Do not overlook opportunities to label with your logo, as that is key to building it into your brand.
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