Final Files Explained

What file formats do I receive?

You will also receive 7 digital formats of the final logo design including vector, gif, jpg, bmp, tiff, eps, psd, ai, pdf, cdr (regular and curved). All fonts used in your logo design will also be included.

All color codes: CMYK and RGB are supplied for exact color matches. Your new logo will now be ready for any possible marketing application; web, stationery design, promotional material, signage etc.

Adobe Illustrator ( AI )

 
The AI file format was developed by Adobe Systems for the Windows and Macintosh platforms. It is primarily vector based although later versions, such as versions 6.0 and 7.0, support bitmap information.

Adobe Photoshop ( PSD )

The PSD file format (.psd files) is the native bitmap file format for Adobe Photoshop. This file format is popular as it can be read by Macintosh and Windows computers. Photoshop's native file format supports all the program's capabilities. Files in this format can be opened in Adobe Illustrator.

CorelDRAW ( CDR )

Drawings and images made up of vector graphics. Vectors define a picture as a list of graphic primitives
(rectangles, lines, text, arcs, and ellipses). Vectors are mapped point by point to the page, so if you reduce or increase the size of a vector graphic, the original image will not be distorted. This means that you can alter the image to any size and still keep the same high quality image resolution.

Encapsulated PostScript ( EPS )

Language file format can contain both vector and bitmap graphics and is supported by virtually all graphic, illustration, and page-layout programs. The EPS format is used to transfer PostScript language artwork between applications. EPS can be easily exported from most graphics and desktop publishing applications. This file format is used mostly for full color print ads and large size reporductions.

EPS is typically used for elements to be included in a page layout or PDF document. Because PDF files can be designed for onscreen display as well as print, EPS supports the RGB color mode in addition to the CMYK and Grayscale modes. EPS files cannot be displayed by Web browsers (although they can be incorporated into PDF files, which can be shown through a browser plug-in).

One of the greatest advantages of EPS as a file format is the capability of including both raster and vector data and artwork.

EPS Scalable ( reduction in size )
Your logo can be scaled down without any image degradation.

EPS Scalable ( enlargemnet in size )
Due to unlimited resolution, your logo can be used at any size without degradation.

Tagged Image ( TIF )

TIF was designed to be independent of the hardware platform and the operating system on which it executes.
TIF makes very few demands upon its operating environment. TIF should (and does) perform equally well in both the "IBM PC" and Apple Macintosh's environments -- and UNIX. This format is used mostly for print.

Tagged Image File Format (TIF) and EPS are the two most widely accepted image formats for commercial printing. TIF files can be produced directly by most desktop scanners and many digital cameras.

The format supports CMYK, RGB, Lab, Indexed Color, Grayscale, and Bitmap color modes. In Bitmap mode, alpha channels are not supported, but they are available in all other color modes. Spot channels are supported, and clipping paths can also be saved with TIF images to denote areas of transparency.

Joint Photographic Experts Group ( JPG )

JPG is a standard format developed by the Joint Photographic Experts Group, allowing the transfer of files between a wide variety of platforms, using superior compression techniques. JPG supports 8-bit grayscale and color depths up to 32-bit CMYK. This format is used mostly for print and web.

JPG is commonly used on the Web for photographs and other continuous-tone images in which one color blends seamlessly into another. Because of its support for 24-bit color (in RGB mode), JPG is far better than GIF for displaying the subtle shifts in color that occur in nature.

(Rather than GIF's maximum of 256 distinct colors, JPG files can include more than 16.7 million colors.) JPG is the most common file format for digital cameras because of the outstanding file size reduction capabilities.

Graphics Interchange ( GIF )

A graphic file format designed to use a minimum of disk space and be easily read and exchanged between computers. This format is commonly used to publish images of 256 colors or less to the Internet. This format is used mostly for web.

GIF is a common Web file format, suitable for illustrations and other images with large areas of none color and no or few gradients or blends. Many logos and cartoons, as well as Web navigation items, such as banners and buttons, are appropriate for GIF. This file format is not appropriate for most photographs and other continuous-tone images because it can record a maximum of only 256 distinct colors. (A photograph might have thousands or millions of individual colors.)

Although very small and adequately detailed thumbnails of photographs can be created as GIFs, a continuous-tone image typically suffers from posterization. When areas of similar (but not identical) color are forced into a single tint, the image quality can suffer severely.