|
However, we pulled some of the best tips from the site and wanted to give you some starter tips. This way you have a clear path from point A to point B when making your decisions. If you're a small business owner, it's important to assess your logo once the business is up and running. Here are a few things to consider:
#1 The Initial Approach
When you first opened the doors to your business, the logo probably wasn't a crucial factor. Sure it was setup as a branding method, but people were going to come into your place of business for the product or service, not the logo. So chances are you just threw something together quickly in order to move onto other important areas. Heck, it's possible that some of your family and friends pitched in to help.
However, once you're able to establish yourself in the industry it's a good idea to update your logo. While you might consider doing another one yourself, we recommend adding a little professionalism to the mix. Hire a company that will take your existing logo and transform it into something that truly looks amazing.
#2 Is it Outdated?
Every once in awhile we see big name companies like Pepsi present us with commercials that were introduced years ago. It's definitely a way to get our attention, but even empires like this one understand the importance of updating their logos. When you take a look at your own, check to see whether or not it stands out like it did when your business was established.
Even though Pepsi went back to their original logo at one point, they had to wait until it was considered "vintage" to do it.
#3 The Company Changes
This is one of the most important areas to consider when you want to update your logo. When your company first started selling a product or service you probably had certain things that were sold then, but aren't anymore. If this is the case then it's a good idea to cover those new areas of the business when you update your logo. This approach could help you get in contact with a lot of new clients you wouldn't have with your existing logo.
#4 Is it too Complex?
Often times we see companies that have complex logos. They are either too hard to understand or there are too many colors being presented. It's one of the reasons why when logos are changed there is almost always a reduction in areas like font or colors. Think of it like the big names on the Internet (Google, Yahoo, YouTube, Facebook, etc.). Each one of them are single names that are easy to remember.
When it comes to things like event logos or just your regular business logo, it's important to have a simple approach. If you choose to use logo designers from LogoMojo.com you can expect to receive:
* 5 Logo Concepts which are based on the original idea of the current logo
* 5 New Logo Concepts which can take the logo in a whole new direction
For a total of 10 concepts and the owner can decide if they want to stick closer to the original design, or take this opportunity to take the company's brand in a whole new direction.
|
