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Shell Logo Design History
by Cono Fusco
Although primarily a petroleum company, Shell has many other commercial interests, and more than 90 percent of its businesses around the world use the time-honored logo. The picture of the shell has been altered several times over the years, but has been modified very little since 1971, when the text was repositioned below the stylized image.
First impressions last
When meeting someone new, the first few seconds are all important in our assessment of their credibility. Brash, over-confident people often turn out to be self-absorbed and unreal. Timid souls, lacking in confidence can be tiresome and boring. Either way, we soon lose interest and move on. Equally, we are attracted to people who have a distinctive style and healthy posture. The same is true of logo designs. Our mission is to attract and create a lasting impression in the minds of your customers. We do this by designing clear and clean, eye-catching logos that genuinely symbolize our client's core activities and reflect their aspirations.
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