Branding Tips

Pepsi - Logo Design History
by Cono Fusco

Pepsi-Cola North America, headquartered in Purchase, N.Y., is the refreshment beverage unit of PepsiCo Beverages and Foods North America, a division of PepsiCo, Inc. PepsiCo Beverages and Foods North America also comprises PepsiCo's Tropicana, Gatorade and Quaker Foods businesses in the United States and Canada.

Pepsi-Cola North America's carbonated soft drinks, including: Pepsi, Diet Pepsi, Pepsi Twist, Mountain Dew, Mountain Dew Code Red, Sierra Mist, and Mug Root Beer account for nearly one-third of total soft drink sales in the United States. 

Pepsi-Cola North America's non-carbonated beverage portfolio includes Aquafina, which is the number one brand of bottled water in the United States, Dole single-serve juices and SoBe, which offers a wide range of drinks with herbal ingredients. The company also makes and markets North America's best-selling, ready-to-drink iced teas and coffees via joint ventures with Lipton and Starbucks, respectively.

Pepsi Unveils Their New Logo Design 

Pepsi-Cola unveils a new Logo Design and Slogan campaign, "Pepsi. It's the Cola," which is the brand's first major campaign shift since 1999. 

The new logo design campaign highlights the popular soft drink that goes with everything from food to fun.

Pepsi's last major logo design and slogan campaign change was in 1999, when it debuted "The Joy of Cola," which became "The Joy of Pepsi" in 2000.

Capitalizing on the power of the Pepsi globe logo - one of the world's most recognizable company logo designs - Pepsi updates its company image with a bolder, more contemporary look. The more dynamic logo design embodies the youthful attitude, boldness and excitement of Pepsi. The early 2003 change means a facelift for everything bearing the Pepsi and Caffeine Free Pepsi logos, from cans and bottles to vending machines and billboards.

Pepsi History

PepsiCo, Inc. was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. Tropicana was acquired in 1998. In 2001, PepsiCo merged with the Quaker Oats Company, creating the world's fifth-largest food and beverage company, with 15 brands - each generating more than $1 billion in annual retail sales. PepsiCo's success is the result of superior products, high standards of performance, distinctive competitive strategies and the high level of integrity of our people.

Pepsi Logo Design in 1940

CEO Walter Mack adopts the standardized, embossed twelve-ounce bottle, which debuts with the "Pepsi-Cola" label blown and baked into the glass. 

A new logo, with more rounded script letters, is adopted.

About this business logo design: Good firms create memorable logo designs which help create trust. When you build trust, you build a great brand. If you can do that, then you will build sales and create customers for life! 

In today's market, a business logo design is necessary in order not to avoid any missed advertising opportunity. A business logo design represents a symbol of identity, a means by which customers can instantly recognize your product or service. A logo design is more memorable than their verbal counterparts. Your company must ensure it is being book marked and remembered rather than lost and forgotten. Business logo design is one of the most basic yet most important and most successful tools in identity awareness.

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