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NIKE - Logo Design History
by Cono Fusco
The Nike logo is a classic case of a company gradually simplifying its corporate identity as its frame increases. The company's first logo appeared in 1971, when the word "Nike," the Greek goddess of victory, was printed in orange over the outline of a checkmark, the sign of a positive mark. Used as a motif on sports shoes since the 1970s, this checkmark is now so recognizable that the company name itself has became superfluous. The solid corporate logo design check was registered as a trademark in 1995.
About this powerful logo design:
The Nike logo design is an abstract wing, designed by Carolyn Davidson, was an appropriate and meaningful symbol for a company that marketed running shoes. The "JUST DO IT" slogan and logo design campaign communicated such a strong point of view to their target market that the meaning for the logo design symbol evolved into a battle cry and the way of life for an entire generation. Isn't it amazing how a small symbol we call a logo design can make a company into a huge success. Logo design bob can help you get to where your company needs to go.
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Good firms create memorable logo designs which help create trust. When you build trust, you build a great brand. If you can do that, then you will build sales and create customers for life!
In today's market, a business logo design is necessary in order not to avoid any missed advertising opportunity. A business logo design represents a symbol of identity, a means by which customers can instantly recognize your product or service. A logo design is more memorable than their verbal counterparts. Your company must ensure it is being book marked and remembered rather than lost and forgotten. Business logo design is one of the most basic yet most important and most successful tools in identity awareness.
First impressions last
When meeting someone new, the first few seconds are all important in our assessment of their credibility. Brash, over-confident people often turn out to be self-absorbed and unreal. Timid souls, lacking in confidence can be tiresome and boring. Either way, we soon lose interest and move on. Equally, we are attracted to people who have a distinctive style and healthy posture. The same is true of logo designs. Our mission is to attract and create a lasting impression in the minds of your customers. We do this by designing clear and clean, eye-catching logos that genuinely symbolize our client's core activities and reflect their aspirations.
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