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Apple - Logo Design History
by Cono Fusco
The, now well-known, American company Apple was the first computer firm not to use its name as its corporate identity. The idea of selling a computer under the name and image of a fruit was conceived by Californian Steve Jobs and his colleagues (even the word "Macintosh" is the name of an apple variety). The motif of a multicolored apple with a bite taken out of it is a reference to the Bible story of Adam and Eve, in which the apple represents the fruit of the Tree of Knowledge.
The Mastermind: Steve Jobs
Steve Jobs is the CEO of Apple, a leader in personal computers which he co-founded in 1976, and Pixar, the Academy-Award-winning animation studios which he co-founded in 1986.
Apple ignited the personal computer revolution in the 1970s with the Apple II, and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple remains committed to creating the best personal computers in the world, and its hardware and software products are widely regarded as being the most innovative in the industry.
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A company logo design makes selling easier! Plain and simple. Is it any wonder why McDonald's is a multibillion-dollar enterprise? Look at the best company logos on the Internet: Yahoo, eBay and Amazon. What do they all have in common? People trust them!
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